But I’ll confess …
I actually started writing sales copy professionally BEFORE I adopted a real formula (and Julie did too).
We both knew of and referenced the famous formulas like AIDA (which stands for agitate, interest, desire, action), but it wasn’t until I had been writing professionally for years that I adopted a real, detailed formula.
Up until that point, I had access to more direct response marketing information and tools than most people do.
I was working for the mega gurus, Dan Kennedy and Bill Glazer as the Director of Marketing for GKIC, which meant that I was at the helm of the marketing department for the largest provider of information marketing education in the world.
Not only did I meet for hours every week one-on-one with Bill Glazer, but I also had access to pretty much any marketing information I wanted, including Bill Glazer’s personal stash of CDs and books.
Julie was actually the one that hired me at GKIC.